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While working closely with the Arizona Diamondbacks baseball team, Liquid I.V. founder & CEO Brandin Cohen saw firsthand the scarcity of natural, truly effective electrolyte drinks for those living active lifestyles. Inspired, he partnered with a group of world-renowned nutrition scientists to create Liquid I.V. Hydration Multiplier and the breakthrough science of Cellular Transport Technology, or CTT™— a delivery system that drastically improves the speed and efficiency of water absorption.